In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021.
But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of you are actually reaching your strategic social media marketing objectives? Better yet, how many of you can say you have well-defined, relevant and measurable goals outlined within your social strategy?
As a marketer, you know there can be no strategy without goals. Goals are the foundation of your strategy, guiding every decision and tactic that comes next. But how do you define those goals?
The truth is there’s a lot to consider such as your industry, overall business objectives, budget and resources. With that said, whether you need to start from scratch or it’s time to give your goals a refresh, here are a few questions you should be asking yourself along the way:
#1 – How does social media map to my overall marketing objectives?
Your social media marketing efforts are an integral part of your entire marketing strategy. As such, the goals you set should absolutely support what you’re trying to achieve at a high level. It’s as simple as that.
Your #socialmedia goals should absolutely map to your overall #marketing objectives.
Click To Tweet
#2 – Who is my social audience?
You know that the foundation of any marketing initiative is understanding your audience’s pain points, motivations, interests and needs. But those defining characteristics may manifest themselves a bit differently on social media. After all, social media is a personal outlet for many, so their motivations for engaging with a brand may be different than if they received an email from you or found you via search.
As a result, in order to define your social media objectives, you need to understand why your audience is on social media and what they care about most on those platforms.
#3 – How does my audience differ across social channels?
Every social media channel offers something a little unique, which means your audience may differ from channel to channel. As a result, your goals—as well as your strategy to reach those goals—should reflect that.
#4 – What does my audience expect from me?
Let’s face it. The goals you set are going to be rooted in some type of audience action. But to inspire that action, you need to think about what your audience’s expectations are and how you’ll meet them. Is it quick and empathetic customer service? Conversation? Entertainment? Helpful information and resources?
#5 – What do I really want from my social media efforts?
Brand awareness and audience engagement are typically the top goals of any social media marketing strategy. But challenge yourself to go deeper as you define your goals. For example, if community engagement is a top priority, what does that actually look like to you? Is it likes, shares, comments, reviews, website traffic or a combination of them all?
As your define your #socialmedia goals, challenge yourself to go deeper & deeper.
Click To Tweet
#6 – Are my goals measurable?
At the end of the day, your goals have to be measurable. How else are you going to know if you’ve actually achieved what you set out to do?
In Need of More Social Media Marketing Inspiration?
Then check out these helpful resources:
- Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media
- 3 Important Ways Social Media Can Boost Your SEO
- 7 Examples of eCommerce Brands Rocking Social Media Marketing
© Online Marketing Blog – TopRank®, 2017. |
6 Questions to Ask Yourself When Setting Social Media Marketing Goals | http://www.toprankblog.com
The post 6 Questions to Ask Yourself When Setting Social Media Marketing Goals appeared first on Online Marketing Blog – TopRank®.
You’ve been shipwrecked on an uninhabited island, somewhere with blue skies and dazzling aquamarine waters. But after some time passes, no matter how big a fan of sushi you are, the appeal of your solitary paradise starts to wane. You’ve amassed a fine collection of rocks — suitable for crafting, let’s say, a copywriting message.
The post What’s Your ‘Desert Island’ Copywriting Technique? Answers from Our Team appeared first on Copyblogger.
The overall aim of your blog is to help your audience with the issues they struggle with while also educating them on what they need to know to do business with you. That’s too much responsibility for just one article, so each blog post you publish can be thought of as a piece of your
The post One Ridiculously Easy Way to Enhance the Power of Your Blog Posts appeared first on Copyblogger.
Here are the notes from the Chris Brogan Media broadcast for 09/18/17. (You can watch this on my Facebook account).
You might not know this but today, Sept. 18, is a national holiday to remember: National Cheeseburger Day. We know, we know, everyday now has an arbitrary national holiday that has little to offer outside of free food or funny tweets. But that doesn’t mean they aren’t worth celebrating.
For our own National Cheeseburger Day celebration, we took a look at what makes a great burger. From a perfectly toasted bun to secret sauces, there is a lot that goes into creating the perfect staple of American food. And as content marketers, we could relate to trying to find the perfect mixture of ingredients and techniques to create something that people love.
In content marketing, much like cooking, there is an overwhelming amount of options for composing content or content strategies. It can feel like there are too many cooks in the kitchen, countless ingredients to choose from, or numerous recipes to follow that it becomes impossible to form a cohesive content plan.
So to help you break down the necessities and create captivating content, we gathered four tips for constructing delicious content inspired by—you guessed it—cheeseburgers.
Toasted to Perfection
Similar to the bun on a burger, the introduction and conclusion to your content supports the meat of your message. Set yourself up for success with attention grabbing, empathetic introductions and conclusions to drive your point home. While supporting the content on the page, the introduction and conclusion sections are also great opportunities to support your business as a whole. Mentioning your experience, products, or services help highlight your expertise and reinforce your credibility.
Even more important, no one likes a soggy bun! That’s why the best chef’s place the lettuce directly underneath the patty—it keeps the juices from seeping into the bun. Keep your content clean and clear and by writing distinct section headers. This will help structure your content in an easily digestible way and make sure your thoughts are well-organized.
Just like a burger, content without meat (or protein for our vegetarian and vegan readers) just doesn’t cut it. Your content needs to be worth your audience’s time or else it won’t produce results. The secret to noteworthy, memorable content is offering hearty advice to your readers in the form of listicles, steps, tips, or guides.
One of the best ways to create valuable content is to answer common questions your audience might have and pack your answers with statistics, quotes, and anecdotes that validate your point of view. This ensures that your audience can find a solution to their problems with your content. And because you’re answering a specific, commonly asked question, this strategy could also help improve your ranking in voice search results.
The Right Amount of Crunch
Burgers are commonly found in grills and restaurants across the country, so to keep surprising guests with new inventions, Chef’s often experiment with different food textures. The same should be done with your content marketing. As content marketers ourselves, we know that reading several blog posts each day can get boring, so why should we put our audiences through that? We need to surprise them with something different.
Create crunchy content moments of your own by producing a mix of blog posts, podcasts, videos, case studies, and more. The variety helps break up any monotony in your current content strategy and entices audiences with new formats. In fact, four times as many customers would rather watch a product video than read about it, according to Animoto. And in addition, your mix of content creates cross-linking opportunities that will potentially boost your search rankings or traffic.
A good sauce is the difference between a great burger and an excellent one. It is one of the only burger ingredients that can completely change the flavor of each bite. In terms of content, we believe that the difference between great and excellent content is an oft-talked about, yet little utilized tactic: SEO.
Add search engine flavor to your content with SEO strategies like internal linking and optimized meta descriptions, tags, and headers. But before you start jam packing your content with keywords and links, make sure your internal linking fits naturally and has keyword optimized anchor text. And because engagement and external linking is an increasingly large factor in search rankings, add click to tweets and other easy-to-share links that make it simple for readers to circulate your content.
Need More Ingredients for Your Content Marketing Recipe?
If you’re starving for more content marketing tips, learn how to master the perfect content marketing recipe with these 30 savory and sweet content ingredients.
© Online Marketing Blog – TopRank®, 2017. |
The Mighty Cheeseburger: How to Construct Your Content for the Perfect Bite | http://www.toprankblog.com
The post The Mighty Cheeseburger: How to Construct Your Content for the Perfect Bite appeared first on Online Marketing Blog – TopRank®.
I get this question a lot.
“What marketing channel should I focus on?”
There are many make or break decisions in business. This is one of them.
The thing is, I can’t give you a cut and dry answer.
The nature of your business matters. So does the audience that you wish to target.
What I will do instead is give you a method for figuring this out for yourself.
If you’re starting a new business, this decision is critical. Focusing on the wrong marketing channel can set you back months and maybe even years.
If you’re expanding into a new market, selecting the wrong channel can also have massive ramifications.
You’d be putting your existing operations at risk for a new channel that may not pan out.
Just take a look at all the challenges that marketers have to overcome.
You can imagine that each channel comes with a unique set of difficulties.
This speaks to the importance of vetting your marketing plan before you set it in motion.
There’s just too much at stake.
In this article, I’ll show you how you can evaluate your options and narrow down on the best choice quickly.
You don’t need more than three days to get this done.
But first, I have a bit of wisdom to share.
Resist the urge to diversify
You know that voice in your head that says you need to be everywhere at once?
That fear of missing out if you don’t at least try everything?
It’s a diversion. Resist it.
It is imperative that you focus on one marketing channel.
At least in the beginning.
It’s going to shortchange your success if you spread yourself thin.
- You’ll have less impact. If you’re focusing on several channels, it means you’re not doing everything you can to excel in any one of them.
- It will cost you more. Testing and thriving with a multichannel approach costs way more than you may be willing to spend. If you want an organic and cost-effective approach, stick to one channel.
- You’ll never actually know where your strength lies. Jumping from channel to channel means you won’t truly know the impact of one particular strategy on your business.
- You’ll remain at the heels of your competitors. That’s not where you want to be, is it? You want to be ahead, and the way to do that is to establish dominance in your market.
Now, don’t misunderstand me.
I’m not saying that you should go all in on one channel and forget the rest.
But multichannel marketing is complex. Only 30% of marketers are confident that they can deliver on such a strategy.
That’s not a lot.
So what I’m advocating for is starting from a position of dominance.
Put your energy into one strategy until it succeeds. Then, piggyback on that success to achieve wins in other areas.
Does that make sense?
The steps in this article will be geared towards helping you place a bullseye on the ONE channel that will serve you best.
Now that we got that out of the way, let’s begin.
Step #1: Know your options
The first thing you want to do is brainstorm all your possible options.
This isn’t something that you have to materialize out of thin air.
There are dozens of ways that you can connect with your target audience and spread your message.
Better yet, each channel has several subsets that you can zone in on.
Here’s a good representation:
Many of these overlap. Some have even morphed into each other.
It can get confusing, quickly.
For example, some people consider SEO to be one marketing channel.
But I can’t imagine a world where SEO and content marketing aren’t intertwined. You can’t do one without the other.
The same thing goes for social media and paid advertising.
They’re different channels. But there’s a convergence.
Let’s imagine you decide to focus on Facebook as your primary social media platform. It would be unwise to not experiment with Facebook Ads.
Considering that Facebook has developed one of the greatest Ad products out there, you’d be underutilizing the full power of the platform.
Marketers agree. Almost 57% plan to increase their social media ad spend.
I say all this to make a simple point.
While you may zone in on one channel, you’ll see lots of overlap that you shouldn’t ignore.
Go where your audience takes you.
Let’s look at some of your options.
This is about creating and promoting material that is relevant to your target audience.
Content marketing is central.
90% of businesses market using this channel.
It means that no matter what strategy you use, content will be a part of it.
You can narrow your content down to blogging, guest blogging, podcasts, webinars, email, etc.
Social media marketing
You can use social media as your platform to get noticed, build authority, and grow a community.
You can also use it to drive traffic to your main site.
Or you can do both. It’s effective either way.
Much of marketing is organic and will take time to generate results.
Paid advertising is one way to accelerate that.
The downside is, you have to pay to play.
Facebook ads, other social media ads, print ads, PPC, and direct response fall into this category.
PR is about building relationships and capitalizing on the optics of your business.
It can be both online and offline. Press releases, conferences, events, interviews, and sponsorships are a few examples.
As you can see, you have no shortage of options when it comes to marketing.
I’ve given an overview of the main ones, but know that you are not limited to these alone.
Step #2: Choose the channels that are aligned with your business goals
You now have an idea of what’s available to you.
It’s time to make a list of all the channels that will serve your business.
Start with your business goals.
Some marketing channels are better suited to achieve a particular goal than others.
Goal setting is a flexible thing. You can make changes as your business evolves.
This means that the marketing channel you use right now may not be viable when your business progresses.
Consider what stage your business is in and what your goal is for the next 90 days.
According to Jay Abraham, there are only three ways to grow a business:
- Increase your number of customers
- Increase the amount that a customer spends on a purchase
- Increase the frequency that a customer buys from you
Your business goals should serve one of these three phases of business.
If you’re still at the first stage, your goals might be brand awareness, lead generation, and customer acquisition.
If you already have a list of buyers, your goal might be to increase sales.
What if you already have a reliable stream of sales?
There’s no such thing as too many sales, but your goal at this point might be to maximize profits and retain customers.
Here’s what most businesses are prioritizing:
These may or may not apply to you. Just focus on what your business needs at the moment.
This way, you don’t make goals that aren’t yet attainable.
By extension, it ensures that you don’t waste time and resources on a marketing channel that won’t serve your business well.
How do you select a channel that’s right for your business goals?
Before you even start testing, do some elimination.
I’ll give you a few examples, and you’ll have to use your judgment.
Let’s say that your goal is brand awareness.
PR, social media, content marketing, and even paid advertising can be used for this purpose.
The easy solution?
Eliminate the channels that would be less efficient.
For instance, paid advertising won’t be the most useful for brand awareness.
But for sales or lead generation? It can crush it! (If you know what you’re doing, that is).
Take a look at some of the business goals that apply to the content marketing channel. It will give you an idea of what to aim for.
It’s also important to take into consideration what feels the most organic for your business.
If you’re selling something like hoverboards or bicycles, would blog posts serve you the best?
These products are lifestyle-based. You’d be better off using a visual channel that will allow you to provide an experience to potential customers.
Immediately, social media comes to mind.
Then you begin to narrow it down to Instagram or Youtube.
This is a logical process that won’t take you more than an hour to figure out.
You don’t have to find that one channel yet. Just eliminate what won’t work and rank your remaining options.
Step #3: Narrow down the list by going where your audience is
You’ve got a few options.
It’s time to prioritize.
This one is easy. Find your potential customers.
A marketing channel can serve your goal, but there are many platforms you can focus on.
If your customers are not hanging out there, you’ll be wasting your time.
The point of this article is not to find you a slam dunk marketing channel right away.
That would take testing and experimentation.
The goal here is to help you validate your chosen channel. This way, you know it’s viable before you start testing it.
Here’s my best advice for finding out where the attention is.
- SEO is a great place to start.
- Competitive research is a must.
- You can’t go wrong with social media.
Let’s look at each of these.
Online is where most of the magic happens.
And a majority of online interactions begin with a search engine (mostly Google).
So the first step is to evaluate the SEO landscape by searching for keywords in your industry.
You’ll find out what your audience is searching for and how often.
This is not just essential for finding out what’s happening online. Let’s say that there aren’t that many monthly searches for your keywords.
You may want to focus on an offline channel.
Or you may decide that this is a gap that you can take advantage of.
You won’t know until you do some basic keyword research.
A simple tool like the Google Keyword Planner will work.
Type in your keyword and get search volume data.
If you want to know where your customers hang out, find your competitors.
First, identify who those competitors are.
A simple google search will do the trick. The biggest players are those who rank on the first page of search.
Once you’ve got a solid list, use a tool like SimilarWeb for your research.
Enter your competitor’s website and press enter.
You’ll find a range of data. Pay attention to “Traffic sources.”
For Quick Sprout, the highest traffic source is search.
Naturally, my primary marketing channel would be SEO and blogging.
Direct is a close second, but it’s a bit trickier to figure out.
It represents the people who type in your URL directly into their search bar. It doesn’t tell you where these people first came into contact with your business.
The next step is to check out the individual breakdown of each traffic source.
You can see where referrals are coming from.
Since SEO is my dominant traffic source, I’ll pay particular attention to my top organic keywords.
You can also see which social media platform is the most popular. Mine is Facebook.
I like to take social media research a bit further.
The tool to use is BuzzSumo.
Type in your competitor’s domain. You can also search for a keyword.
You’ll see all the top performing content on the site and which social platform generated the most shares.
Using SimilarWeb, we saw that Facebook was Quick Sprout’s top platform.
BuzzSumo tells the same story.
If you want to take this a bit further, you can go to these individual platforms and do some sleuthing.
Check out the groups with the most members, listen in on the conversations, and a get a feel for where your audience is focusing their attention.
When you go through this process, you may find that you have 2 or 3 reliable options.
Which do you select?
I have three criteria.
Cheap. Fast. Easy.
You want to pick a channel that won’t cost you too much, if anything, to get started.
You also want a channel that doesn’t have a steep learning curve. Otherwise, you may spend too much time and money trying to figure it out.
Lastly, pick the channel that will allow you to make the most headway, quickly.
You must pick one, so use these criteria as the final litmus test.
Selecting a new marketing channel is a tall order.
It’s important that you take some time to validate a potential channel before you focus on it.
Marketing requires time that can easily be wasted on ineffective strategies.
It also requires cash.
It means that you’d want to see a solid return on both your time and money investment.
The surest way to secure an attractive ROI is to vet potential marketing channels first.
You can then test and double down on what’s working.
Most people don’t go through this process of validation and testing.
So as long as you keep experimenting and tweaking your strategy based on your results, you’ll have a significant advantage over competitors.
What is your most effective marketing channel?
With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals.
For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content Marketing World over the past 3 years. That’s 392 speakers in all!
We’ve been publishing lists like this for years and with the help of Traackr for assessing topical influence, relevance, resonance and reach, I think we have another great group of content marketing smarties for you to follow.
Please don’t confuse a list like this on one topical dimension and three sorting criteria as the same thing as developing an influencer list for a marketing program. That requires deeper topic distillation, customer insight, influencer audience analysis, content stage to influencer mapping and customization based on goals, channel, competition, resources and timeframe. You can tell I’m a consultant, can’t you?!
One big change for this particular content marketing influencer list is that I decided to focus on the top women in content marketing. Outside of the obvious, one of my main motivations for this emphasis is that there isn’t a marketing conference operating today that isn’t scrambling to find more women to speak. I hope this list helps organizers connect with some great talent.
Ranking criteria is based on “content marketing” using a mix of topical relevance, resonance / engagement on the topic with the audience and reach, or network size. According to Traackr….
The “Most Engaging Influencer” Award (for men and women combined) goes to:
Ann Handley @marketingprofs
Chief Content Officer
Here are the remaining 49 Influential Women in Content Marketing:
Carla Johnson @carlajohnson
Keynote Speaker, Author, Storyteller and Creative Explorer
Type A Communications
Erika Heald @sferika
Erika Heald Consulting
Pam Didner @pamdidner
Senior Marketing Consultant, Author, Speaker
Rachel Parker @rachparker
Content Marketing Consultant
Resonance Content Marketing
Donna Moritz @sociallysorted
Digital Content Strategist, Social Media Trainer, Visual Storyteller, Visual Content Strategy
Gini Dietrich @ginidietrich
Chief Executive Officer
Arment Dietrich, Inc.
Cathy McPhillips @cmcphillips
Vice President of Marketing
Content Marketing Institute
Melanie Deziel @mdeziel
Brand Strategy Consultant and Speaker
Mari Smith @marismith
Keynote Speaker, Author, Facebook Trainer, Social Media Evangelist
Mari Smith Social Media Speaker & Consultant
Heidi Cohen @heidicohen
Chief Content Officer
Actionable Marketing Guide
Deirdre Breakenridge @dbreakenridge
Pure Performance Communications
Peg Sieren Miller @pegmiller
Vice President Marketing
Michele Linn @michelelinn
Vice President of Content
Content Marketing Institute
Andrea Fryrear @andreafryrear
Editor in Chief
The Agile Marketer
Jennifer Gregory @byjengregory
Freelance Content Marketing Writer and Strategist
Ardath Albee @ardath421
CEO & B2B Marketing Strategist
Ashley Zeckman @azeckman
Director of Agency Marketing
Maureen Jann @maureenonpoint
Berrak Sarikaya @berrakbiz
Amplify Your Biz LLC
Val Swisher @valswisher
Founder & CEO
Content Rules, Inc.
Pamela Muldoon @pamelamuldoon
Campaign and Content Strategist
The Pedowitz Group
Zontee Hou @zontee_hou
President and Founder
Media Volery LLC
Rebecca Lieb @lieblink
Advisory Board Member
Netswitch Technology Management, Inc.
Amy Higgins @amywhiggins
Melissa Eggleston @melissa_egg
User Experience Researcher
Amanda Todorovich @amandatodo
Director, Content Marketing
Stephanie Losee @slosee
Head of Content
Jacquie Chakirelis @jacquiechak
Carrie Hane @carriehd
Ahava Leibtag @ahaval
Aha Media Group
Colleen Jones @leenjones
Sharon Toerek @sharontoerek
Ruth P. Stevens @RuthPStevens
Katrina Neal @katrina_neal
Content Marketing Evangelist
Deana Goldasich @goldasich
Well Planned Web, LLC
Kristina Halvorson @halvorson
Founder and CEO
Brain Traffic, Confab Events
Clare Mcdermott @soloportfolio
Chief Content Officer Magazine
Monina Wagner @moninaw
Social Media Community Manager
Content Marketing Institute, a UBM company
Susan Borst @susanborst
Deputy Director, Mobile
Heather Hurst @hehurst
Director, Corporate Marketing
Lisa Mattson @lisamattsonwine
Jordan Vineyard & Winery
Amanda Changuris @amandachanguris
Associate Director of Corporate Communications
Amisha Gandhi @amishagandhi
Head of Influencer Marketing
Tami Cannizzaro @tamicann
Vice President, Head of North America Marketing
Heather Pemberton Levy @heathrpemberton
Vice President, Content Strategy Publishing
Anna Hrach @annabananahrach
Convince & Convert
Michelle Park Lazette @mp_lazette
Writer, Corporate Communications
Federal Reserve Bank of Cleveland
Margaret Magnarelli @mmagnarelli
Managing Editor, Content and Senior Director, Marketing
Mariah Obiedzinski @mariahwrites
Director, Content Marketing
BIG congratulations to Joe Pulizzi, Pam Kozelka, Joe Kalinowski, Robert Rose, Cathy McPhillips, Michelle Linn, Andrea Larick and the entire CMI team on producing the most remarkable content marketing conference over the past 7 years!
As one of about a dozen or so people who have attended and presented at every single CMWorld conference since it started, I am proud to have been a part of such an impactful event and community. I’m also very proud of our partnership and collaboration over the years with CMI (Cathy and Joe K. especially) to help promote the Content Marketing World conference through the famous conference ebooks.
If you’re wondering what I mean by Content Marketing World conference ebooks, here’s a list:
I will be speaking twice at this year’s Content Marketing World. My general session presentation on big brand influencer marketing is full, but I think there might still be a few spots open for the workshop. I hope to see you there!
Sept 5: 1:000pm – 3:00pm
Workshop – Influencer Marketing Strategy A to Z
Can you qualify who the best influencers are for your brand? Is your approach to influencer engagement transactional or relationship focused? How do you know influencer marketing efforts are actually working?
Influencer Marketing strategies that focus on developing relationships with internal and industry experts with active networks to co-create content and drive measurable business goals are leading brands, big and small, to greater marketing success. An integrated and relationship-driven approach to influencer engagement taps a much greater resource internally and externally while contributing a quantity of quality content that can be used and repurposed.
To take A to Z advantage of all the opportunities influencer marketing brings requires a plan. This interactive workshop will engage attendees to learn:
- Where influencer collaboration can have the most impact for your company and customers
- A framework for integrating influencers in content marketing programs
- How to align influencer marketing goals with measurement
- Options for paid influencer marketplaces vs. DIY influencer marketing platforms
- B2B influencer marketing strategy best practices
- B2C influencer marketing strategy best practices
Sept 6: 11:20am – 12:05pm
Solo – Big Brand influencer Marketing: Trends & Best Practices
New research shows 80% of marketers rate content marketing as most impacted by influencer marketing, yet only 10% of marketing budgets are allocated to the practice. As large enterprises move from experimentation to sophistication when working with influencers, it is essential to understand the trends and best practices that will drive content marketing success on the road to 2020.
From activation to co-creation to technology recommendations, influencer marketing strategies, tactics and measurement best practices for large companies are unique and require specialized insight.
Through a combination of research, first hand experiences across numerous large enterprise influencer marketing programs and a select number of big brand case studies, attendees will learn:
- 3 critical reasons why influencer engagement is not right for your company
- 5 research based best practices driving influencer content success at large brands
- 3 lessons learned from big brand influencer campaigns
- 5 influencer marketing platforms, marketplaces and tools to help integrate and scale
Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]
Writing text ads is a challenge – how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs
Google to Advertisers: Get Your Mobile Landing Pages Ready
Google recently announced that in two weeks, AdWords advertisers can use AMP pages as landing pages for their ads. This provides a seamless user experience when searching through Google and could have implications for page rank. Search Engine Journal
The print catalog era is over — but Facebook wants to revive it on your iPhone
Do you miss the good old days of ordering from a catalog? Not many do. However, the lifestyle inspiration we all get from magazines is something that we haven’t been able to replicate as well with our digital ads. Facebook is trying to close that gap with their new ‘Lifestyle Templates’. Business Insider
Amazon Is Opening Up Its Ads Business, and Marketers See a Big Opportunity to Shake Up Search
According to AdWeek, “After testing search-based ads with agencies and brands, Kenshoo (a company that helps marketers manage search spend across platforms) is making Amazon ads readily available to all marketers through an API integration today.” AdWeek
Instagram Expands Access to Branded Content Tools
After months of testing, Instagram has granted access to advertisers to its Branded Content tools. These will allow advertisers simplify the process for working with creators (and vice versa). Social Media Today
Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
The news of Apple’s Intelligent Tracking Prevention in Safari has upset the advertising industry – but as usual, we have Google to the rescue. According to Search Engine Land, “Google has developed a new Google Analytics cookie that will be used to capture campaign and conversion data from Safari in a way that conforms with ITP.” Search Engine Land
Amazon ‘1-Click’ patent expires today, get ready for faster web-wide checkout
Amazon’s patent on ‘1-Click’ checkout has expired – this means that eCommerce platforms can now duplicate this functionality on their own sites. This is expected to reduce cart abandonment for shopping sites and make a more convenient user experience. Marketing Land
73% Of Broadband Consumers Want To Tightly Control Their Personal Data
According to MediaPost: “A large majority (73%) of U.S. broadband consumers express a desire to keep tight control over access to their personal data, with nearly half being very concerned that someone will access the data without their permission, according to a new report by Parks Associates.” MediaPost
What were your top digital marketing news stories this week?
The post Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords appeared first on Online Marketing Blog – TopRank®.
Sometimes, you just have to muster your courage and do something Big. It might mean making a brave statement with your content, or creating a splash by launching something new and amazing. On Monday, Brian Clark shared a strategy for telling a more gripping story by using the framing power of contrast. And he showed
The post The Bold and the Stressful: Smart Ways to Make a Big Move appeared first on Copyblogger.