If You Only Had $1k to Invest in Content Marketing, How Would You Spend it?

Budget is always top of mind for content marketers, but especially this time of year. In order to get even close to the budget that you want or need, you have to justify the spend. Unfortunately, we’ve been ineffective at content for a while. But the … [Continue reading]

How to Get More Value Out of the Content You Consume

It was 9:00 p.m. on a Friday night. As I returned home, the battery in my garage door opener ran out of juice and I was unable to enter my car hole. I knew I’d have to buy a nine-volt battery for the device at some point in the near future, so I … [Continue reading]

Why to ROI: Proving the Value of B2B Influencer Marketing with Lee Odden

Last week at Marketing Profs B2B Forum it was pretty clear B2B marketers are more interested in influencer marketing than ever before. Lee Odden’s session – Why to ROI: B2B Marketing Case Studies for Success– promises to deliver not only … [Continue reading]

CBM100817

Here are the notes from the Chris Brogan Media broadcast for 10/08/17. (You can watch this on my Facebook account). This live video was all shot using Ecamm Live (client), the best way to do Facebook Live for Mac.Continue ReadingThe post CBM100817 … [Continue reading]

Here’s the Process to Help You Consistently Build 7 Backlinks a Week

Are you familiar with backlinks? If you’re not or if you’re just getting used to the concept, you need to make this common term part of your everyday vocabulary. By definition, a backlink is an incoming hyperlink from one website to another. Anytime … [Continue reading]

Digital Marketing News: The Perfect Sales Page, YouTube Changes & Instagram Polls

How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic] Selling doesn't have to be 'sleazy' -- it can be helpful, timely and informative. This infographic shows exactly how to perfect your website's sales page to be informative, … [Continue reading]

15 Takeaways from Our Private Community (Plus Some Time-Savers for Writers)

Did you know we have a thriving private community of content marketers who get to sink their teeth into fresh, in-depth education every week? Well, we do — and this week we’re sharing insights from that community. On Monday, Jerod Morris … [Continue reading]

15 Takeaways from Our Private Community (Plus Some Time-Savers for Writers)

Did you know we have a thriving private community of content marketers who get to sink their teeth into fresh, in-depth education every week? Well, we do — and this week we’re sharing insights from that community. On Monday, Jerod Morris … [Continue reading]

The Netflix Experience: Create Binge-Worthy B2B Content with Ardath Albee #MPB2B

93% of Americans have binged on content. If you’re like me, you’re probably thinking of those rainy Sundays spent on a Netflix bender. Netflix, Hulu, HBOGo make it so easy to continue the binge. One more episode, you think, as the next installment … [Continue reading]

Everything You Need to Know Before You Start A/B Testing

Do you think your website is performing to its full potential? It’s frustrating if you’re not getting enough clicks and conversions on your website. The layout of your page might be the issue. Think about the goal of your website. The layout of your … [Continue reading]